BEST eCOMMERCE SITE (BUSINESS-TO-CONSUMER)
This category seeks to reward the application that, in the opinion of the adjudication committee, best represents the business-to-consumer (B2C) application that exploits the unique medium of the World Wide Web to present effective, sometimes entertaining but positively engaging information, in a manner that has been specifically developed and fashioned for this online medium and targeted towards general online users.
Main Adjudication Criteria
The extent to which the site provides users with a unique and beneficial online experience through the use of technology;
The degree to which the content, including goods and/or services on offer, are presented in an appropriate, relevant and engaging manner;
The underlying security infrastructure that mitigates the risk to the solution owner and all external stakeholders;
The presence of an effective payment channel through which secure payments can be effected;
The inclusion of various other factors that render the customer experience and interactions across the site a positive experience;
The use of technology to promote a unique approach, product, service, idea or concept.
Additional Adjudication Criteria
Structure & Navigation
The level to which the information content is organised and prioritised in a user-friendly and intuitive manner;
The degree of visual and aesthetic appeal when browsing across the site;
The usefulness, relevance and practical application of the site when operating within an online environment;
The ease with which users can browse through content, including goods and/or services on offer, in order to commit a transaction.