Best Social Media Campaign

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50% people’s choice

 

Best Social Media Campaign

This category seeks to reward the individual or organisation that, in the opinion of the adjudication committee, have managed to nurture an effective online social (community) platform or channel across which online users are able to create, interact, collaborate and share content, whether text, images or video.

Main Adjudication Criteria

Innovation                            

Innovative and creative use of technology to enhance the followers’ experience;

Visual Appeal                       

The degree of visual and aesthetic appeal when using the platform or channel;

Interactivity                         

The scale of follower engagement and interactivity including sentiment indication;

Content                                 

The degree to which the presented content is clear and engaging;

Objective Attainment         

The channel's effectiveness in attaining the objective/s & overall motivation to exploit the power of social media.

 

Additional Adjudication Criteria

Targeting                              

The channel’s user-targeting, ongoing engagement and overall social influence;

Administration                     

The capability to control content, including the process of filtering offensive and inappropriate material;

Analytics     

The capability to monitor, track, report and analyse effectiveness.

 

This Category will have 50% of the votes coming from public voting. After the Adjudicating Committee, the 3 finalists will be announced on this website and the public will be invited to vote and choose their preference. The winner will be announced on the event night.